Fascinating Argumentative Essay Sample Does Age Matter in Relationships

Argumentative Essay Sample Does Age Matter in Relationships Introduction Age does not matter in relationships unless a person prefers a partner to be of a specific age. If two people are in love with each other, then nobody should care about the age difference. These people should not pay attention to other peoples opinion. The most important thing is that the two should understand each other and make the concrete decision to support and love each other even in the future.

Teaching by Principles - 2646 Words

Teaching by Principles: An Interactive Approach to Language Pedagogy Brown, H. D. (1994). Teaching by principles: An interactive approach to language pedagogy. Englewood Cliffs, New Jersey: Prentice Hall Regents. 416 pp. Reviewed by Gail Schaefer Fu The Chinese University of Hong Kong H. Douglas Browns Teaching by Principles is intended for teachers in training -- those who intend to be teachers but who have little or no classroom experience -- and for teachers who train teachers. It is centered, not surprisingly, around certain principles of language teaching and learning, echoing Browns own Principles of Language Teaching and Learning (1994). His new book Teaching by Principles is itself a manifestation of the principles which it†¦show more content†¦One can adapt things, in other words, to fit realities without trying to change an entire system. THE PRINCIPLE OF READABILITY: Browns prose is a pleasure to read because it is clear, concise, and to the point. He does not strive to make straightforward ideas appear more complex than they actually are and, in reverse, he can explain ideas that are complex or specialized in ways that do not require an advanced degree in research methodology to understand. For example, when discussing the matters of input and intake in second language acquisition, Brown writes: In other words, you could be `exposed to great quantities of input, but what counts is the linguistic information that you ultimately glean from that exposure though conscious and subconscious attention, through cognitive strategies of retention, through feedback, and through interaction (p. 234). In part Brown achieves such readability by being generous with his use of examples and illustrations, and also by his conversational and sometimes lighthearted approach -- his use, for example, of the pronoun you, of questions to t he reader and, occasionally, of small jokes (as when he refers to 28,732 techniques for teaching language) or anecdotes. THE PRINCIPLE OF ACCESSIBILITY: The book is written and formatted in such a way that the content is easy to follow and retain, and additional information appears close to hand. This is accomplished in part by the usualShow MoreRelatedTeaching by Principles2659 Words   |  11 PagesTeaching by Principles: An Interactive Approach to Language Pedagogy Brown, H. D. (1994). Teaching by principles: An interactive approach to language pedagogy. Englewood Cliffs, New Jersey: Prentice Hall Regents. 416 pp. Reviewed by Gail Schaefer Fu The Chinese University of Hong Kong H. Douglas Browns Teaching by Principles is intended for teachers in training -- those who intend to be teachers but who have little or no classroom experience -- and for teachers who train teachers. It isRead MoreTeaching Principles Of The Game Teaching Essay1782 Words   |  8 Pages3. Teaching principles in the use of the game teaching If teachers want to play a better role of game teaching, they must focus more on the following points. First, game contents and methods require national design. Based on game teaching, teachers will reasonably and flexibly arrange teaching activities, avoiding excessive interference on students. Through a series of activities, students’ attentions are kept so that the whole learning goes toward the direction of teaching principles. Second, gameRead MorePrinciples Of Communicative Language Teaching2063 Words   |  9 PagesPrinciples of Communicative Language Teaching The ever-growing need for good communication skills in English has created a huge demand for English teaching all over the world. Nowadays, many people want to improve their command of English or to ensure that their children achieve a good command of English. The worldwide ultimatum for English has created a gigantic demand for quality language teaching, language teaching materials and resources, and appropriate teaching methodologies. Accordingly, theRead MoreEffective Pedagogic Principles For Teaching1870 Words   |  8 PagesIntroduction ( 250) This essay will be analysing the most effective pedagogic principles for teaching in the early years or reception class. It aims to make available an improved understanding of the variety of pedagogical principles within early years classroom and the strategies that can influence the choice and application of different pedagogies. It is world widely known that ‘’ early years’’ of a child starts from the moment they are born to the age of 5. What role do teachers play in deliveryRead MoreIslamic Teachings And Principles Of Isis858 Words   |  4 PagesHumom Asamarai Eng 1021.32 Final Draft 3 Poindexter Inevitable Blowback Many claim that ISIS has been created as a result of Islamic teachings and principles. This is false. Islam has existed for over 1,400 years. If the above claim had an ounce of truth to it, ISIS would have emerged long ago. Constant instability in the Middle East and the struggle for political power in the region are some, but not all of the reasons for ISIS’ existence. State sponsored Islamophobia and fear-mongering of MuslimsRead MoreComputer Technology and Teaching Principles1869 Words   |  8 PagesComputer technology is one the most innovative advancements in modern-day education. Technology has made its way into the world of teaching practice and principle by expanding the way we approach instruction in the classroom. We are no longer confined to pencil and paper, but have the ability to project and present knowledge in an enhanced way to capture the minds of a generation of students whose society is built around ever expanding world of computer technology. As facilitators of learning, ourRead MoreMy Basic Teaching Principle For Students882 Words   |  4 Pages My basic teaching principle is preparing students to face different challenges in life, particularly if they choose to contribute or lead the community where they live. For various reasons, students take my class. Often, the course is among the requirements of their major or a job position, e.g. for those who are future high school teachers. Others take it because they are interested in course topics, e.g. students interested in world politics enroll in international relations class. RegardlessRead MoreThe Principle Teachings About Peace in Judaism and Christianity1971 Words   |  8 PagesAnalyse using sacred scripture and a variety of sources the principle teachings about peace in Judaism and Christianity and how these teachings impact on the life of each adherent’s tradition, as a means of achieving inner peace. Living and perpetuating a life of peace are central to the Christian and Jewish religious expressions. The teachings of peace which underpin both Christianity and Judaism are existent in their sacred texts; The Bible for Christians, The Torah and Mishnah Torah for JewishRead MorePrinciples of Teaching 1: the Relationship of the Taxonomy of Objectives with the Guiding Principles in the Selection and Organizing of Contents8317 Words   |  34 PagesPHILIPPINES Gen. Santos Ave., Upper Bicutan, Taguig City TAGUIG CAMPUS PRINCIPLES OF TEACHING 1 SEED 3043 2ND Semester SY2010-2011 The Relationship of the Taxonomy of Objectives with the Guiding Principles in the Selection and Organizing of Contents Prepared by: GARCIA, JENNIFER A., BSED II-1 Submitted to: DR. JUANITA B. CARLOS March 19, 2011 INTRODUCTION The Relationship of the Taxonomy of Objectives with the Guiding Principles in the Selection and Organizing of Contents is the concept I chooseRead MoreThe Catholic Social Teaching Principles are a tool to achieve the common good. In the past and in800 Words   |  4 Pages The Catholic Social Teaching Principles are a tool to achieve the common good. In the past and in today’s world the common good is short of being what is good for the whole world and has become what is good for a single society. The Cherokee Indians face the common good of the United States’ culture being forced on to them. Due to this they have lost what their culture was about, along with hundreds of lives. We can see how the Catholic Social Teaching Principles a line with their past ways, and

Spanish Expressions Using the Verb Estar

As one of the verbs meaning to be, estar finds its way into numerous idiomatic expressions whose meaning may not be obvious at first. Following are some of the most common and/or useful of them, along with sample sentences taken from contemporary writing. Appropriate translations can vary, depending on the context. Spanish Expressions Using Estar dà ³nde estamos (an expression of amazement or disgust at what is being witnessed).  ¿Dà ³nde estamos?  ¡No lo puedo creer! (Whats going on here? I cant believe it!) estar a aà ±os luz (to be light years away, literally or figuratively): Eso plan està ¡ a aà ±os luz de lo que necesita la industria. (That plan is light years away from what the industry needs.) estar a gusto (to be comfortable). Estoy a gusto en mi trabajo. (I am comfortable with my job.) estar a la moda (to be in style): Los pantalones de campana no està ¡n de moda. (Bell-bottom pants arent in style.) estar a la que salta (to be ready to take advantage or make the best of a situation). Durante la Guerra Frà ­a, tantos rusos como americanos estaban a la que salta por averiguar quà © hacà ­a el otro. (During the Cold War, as many Russians as Americans were ready to jump at the chance to figure out what the other side was doing.) estar al caer (to be on the verge of arriving). El Galaxy S10 està ¡ al caer, y podrà ­a costar 899 dà ³lares. (The Galaxy S10 is almost here, and it could cost $899.) estar al loro (to be on top of things). Puedes hablar de todo, porque està ¡s al loro de lo que sucede diariamente. (You can talk about everything, because youre on top of everything that happens daily.) estar a oscuras (to be ignorant or in the dark). Estoy a oscuras en estos temas. (I am in the dark about these subjects.) estar a punto de (to be on the verge of). Estaba a punto de llamarte. (I was just about to call you.) estar al corriente (to be up to date or current). No estoy al corriente en mis pagos. (Im not up to date with my payments.) estar al dà ­a (to be informed). Quiero estar al dà ­a con todo lo que pueda con mi bebà ©. (I want to know about everything that can happen with my baby.) estar al là ­mite (to be at ones limit in patience). En estos momentos estoy al là ­mite, y me hace daà ±o ver como mi novio se autodestruye. (These days I am at my limit, and it pains me to see how my boyfriend is self-destructing.) estar de buen à ¡nimo (to be in a good mood). Mariano explicà ³ que ayer su padre estuvo de buen à ¡nimo. (Mariano explained that yesterday his father was in a good mood.) estar de mà ¡s (to be excessive). La seguridad nunca està ¡ de mà ¡s durante la presencia del presidente. (There is never too much security during the presence of the president.) estar de vuelta (to have returned, to be back): Los campeones està ¡n de vuelta para luchar otra vez. (The champions are back to fight again.) estar en paà ±ales (literally to be in diapers, figuratively to be new at something): Ocurrià ³ cuando nuestra democracia ya estaba en paà ±ales. (It happened when our democracy was just getting started.) estar mal de (un à ³rgano del cuerpo) (to have a bad body part). Roger estaba mal de la espalda y no podà ­a jugar con toda su capacidad. (Roger had a bad back and couldnt play to full capacity.) estar por ver (to remain to be seen). Y està ¡ por ver la respuesta del Gobierno de Espaà ±a. (The response of the Spanish government remains to be seen.) estar sin un cobre, estar sin un duro (to be broke). Recuerdo una à ©poca que yo estaba sin un duro. (I remember a time when I was flat broke.) estar visto (to be obvious). Estaba visto que no era particularmente una buena opcià ³n. (It was obvious that it wasnt particularly a good option.) llegar a estar (to become).  ¿Cà ³mo llegaste a estar delgada tan rà ¡pido? (How did you become thin so quickly?)

Essay on Comparing Walt Whitman and Emily Dickinson

Comparing Walt Whitman and Emily Dickinson The lives of Walt Whitman and Emily Dickinson have many similarities and differences. Here, we will focus on the similarities in their lives in order to bring to attention a correlation between Whitmans poem I Saw in Louisiana a Live-oak Growing and Dickinsons poem # 1510. Both poets wrote during the time of Romanticism, even though Whitman was Dickinsons senior by some eleven years. This however did not influence the way the writing styles of many of their poems coincided. Loneliness was an important characteristic of both poets lives during the writing years. Whitman, whose sexuality has been questioned, was never one for social interaction. Much of his time was spent†¦show more content†¦Many people believe that this mimics Whitmans life. Living in a life of social separation much of the time, he still managed to succeed not only with his writing, but also in life itself. However, in line five Whitman goes on to say that he wonders how the tree could grow such joy ous leaves while being alone. He himself says that he could not survive if put in the same situation. Whitman did however lead a joyous and happy life in many peoples opinion, even though he did not enjoy the social life many other had during his lifetime. His own opinion of himself not being lonely may be frayed in order to spare the image he proposes to the public in his writings. The next few lines are interesting because of the way they could possible spell out Whitmans life. In the poem, he breaks of a twig, wraps some moss around it, and takes it to he room and places it in plain view. This may parallel his life by way of his memory. The twig may represent pieces of his memory that were enjoyable to him. He then takes the twig and places it in his room signifying that he wants to be able to constantly see those fond memories. Again Whitman replies by saying he did not do this to remind him of his friends, but in reality he may have just said this to help keep a good r eport with his readers about his lifestyle. In Dickinsons poem # 1510 she also focuses on loneliness. In the first two lines,Show MoreRelated Dickinson Vs. Whitman Essay1229 Words   |  5 Pages Dickinson vs. Whitman After receiving five years of schooling, Walt Whitman spent four years learning the printing trade; Emily Dickinson returned home after receiving schooling to be with her family and never really had a job. Walt Whitman spent most of his time observing people and New York City. Dickinson rarely left her house and she didnt associate with many people other than her family. In this essay I will be comparing Emily Dickinson and Walt Whitman. Emily Dickinsons life differs greatlyRead More Essay on Walt Whitman and Emily Dickinson970 Words   |  4 Pages Walt Whitman and Emily Dickinson nbsp; In America’s history, there have been so many writers, but only few are known for changing the course of American literature.nbsp; Two writers that fit this description are Emily Dickinson and Walt Whitman.nbsp; These two poets have different styles of writing but possess the same themes from the social environment that they are surrounded in.nbsp; The poetry reflects these poets’ personality and their own style of writing.nbsp; Whitman had an outgoingRead MoreEmily Dickinson And Walt Whitman1719 Words   |  7 PagesThey find a way to insert themselves and their emotions into words that move the readers in some way. One of the most popular periods of writing would be the romanticism era. Some of the most well known authors in this time period were Emily Dickinson and Walt Whitman. The reason they are so popular from the Romanticism period is because they also incorporated their transcendental ideas into their work. Romanticism has been described as a Protestantism in the arts and letters, an ideological shiftRead MoreHow Fa Has the Use of English Language Enriched or Disrupted Life and Culture in Mauritius15928 Words   |  64 PagesREADINGS CLOSE READINGS Post your close reading posts here. Share this: †¢ Twitter †¢ Facebook †¢ Like this: Like Loading... [pic] 26 Comments on â€Å"CLOSE READINGS† 1. [pic]John Cooper says: July 13, 2011 at 3:36 pm Emily Dickenson’s poem â€Å"Because I could not stop for Death† details the events the narrator experiences after dying. In the poem, the narrator is driven around in a horse-drawn carriage to several places, including a schoolyard, a field of wheat, and a houseRead MoreHistory Now1070 Words   |  5 PagesSection D, Poetry Section Warm-up: The Art of the Epitaph Using the Study Guide to read Poetry Reading 3: Annabel Lee, by Edgar Allan Poe Reading 4: Because I Could Not Stop for Death, by Emily Dickinson Spring Break No tasks due Friday, 3/30/2012 Reading 5: Full of Life Now, by Walt Whitman Reading 6: Do Not Stand at My Grave and Weep, by Mary Frye Reading 7: A Stone I Died, by J. Rumi Poetry Quiz, 30 points Begin Unit: Life and Death, Section E, Grammar Connection SectionRead MoreAnalysis Of Walt Whitman s When Lilacs Last1767 Words   |  8 Pages Walt Whitman’s â€Å"When Lilacs Last in the Dooryard Bloom’d† has often been linked to Abraham Lincoln’s assassination. Written in the form of an elegy, the assassination itself provides the occasion, whereas the subject is broader than the occasion. Lincoln’s name is never mentioned throughout the poem, allowing the historical considerations to give way to universal significance. This is demonstrated when Whitman transitions, â€Å"Nor for you, for one alone. Blossoms and branches green to coffins all I

Common Sense By Thomas Paine - 992 Words

A poet once said, â€Å"There are two documents in American history that made America what it is today. Common Sense by Thomas Paine was inspiring to many American colonists as it was persuasive in showing how the colonists should have their own independence. Paine appealed the average citizen’s rationale, hence the title Common Sense. Paine’s pamphlet illustrates the importance of independence, and argues that colonial life under British rule was detrimental to America’s potential to become prosperous. In a fairly lengthy, but readable style, Paine discusses the differences between democracies and monarchies, specifically Great Britain’s. Paine shows how monarchy creates large disparities between the Kings and Queens and the average citizens, and the citizens have no voice in who becomes their ruler. By contrast, he believes that a government under democratic rule elects leaders based on the demand of the people. Much shorter, but just as equally influe ntial, The Declaration of Independence was a famous document that was authored primarily by Thomas Jefferson. Jefferson mentions how the colonies should be considered as equals with their English counterparts and why it is important for man to have freedom. Paine and Jefferson both want Americans to succeed, but they also have some notable differences in their documents. The Declaration of Independence called for the colonists to have the same rights as the British, and it was mainly directed for England to see that AmericansShow MoreRelatedCommon Sense by Thomas Paine859 Words   |  3 Pagesâ€Å"Common Sense† Common Sense is a pamphlet made in 1775-76 by Thomas Paine. This pamphlet inspired the thirteen colonies to declare war and fight for independence against Great Britain. It was straight forward and told Great Britain exactly the advantages of being independent from them. On January 10, 1776 during the American Revolution, the pamphlet was published and became a huge topic in the community. It was the biggest talk of the colonies. In proportion to the population, the book was the biggestRead MoreCommon Sense by Thomas Paine1396 Words   |  6 PagesCommon Sense was written by Thomas Paine and published in 1776. Paine wrote it as a plea for the American people to break away from Britain and to declare independence from the king. He was asking his audience to take a step back and see that just because something is tradition, does not mean it is necessarily right. Paine wanted to show his readers that government and society is not the same thing, which is how most people viewed it. Society was something that people should want to have, whileRead MoreCommon Sense By Thomas Paine957 Words   |  4 Pagespolitical pamphlet known as Common Sense was written by Thomas Paine in 1776. This pamphlet contributed in promoting the independence of America. In the pamphlet Thomas Paine challenged the American colonists to separate from England and create a democratic and independent society. Along with challenging the American colonists, he hinted at his own opinions about a democratic government that America should plan towards if they seek to separate from England. Thomas Paine also bluntly proposed thatRead MoreCommon Sense By Thomas Paine1574 Words   |  7 PagesCommon Sense was written by an Englishman, Thomas Paine, who came to the American Colonies in 1774. He had strong opinions about the British Monarchy – and monarchy in general – including the fact that by nothing more than an accident of birth one man had rule over so many other humans. He v iewed this elevation to monarch unnatural as all men are created equal. Additionally, Paine notes that â€Å"there is something exceedingly ridiculous in the composition of Monarchy; it first excludes a man fromRead MoreCommon Sense By Thomas Paine1036 Words   |  5 PagesCommon Sense is a pamphlet written by Thomas Paine that inspired people in the Thirteen Colonies to declare and fight for independence from Great Britain. It was actually first published anonymously. Thomas Paine’s basic theme throughout Common Sense is that government is a â€Å"necessary evil†. His argument begins with more general reflections about government and religion, then progresses onto the specifics. There is a quote from the first page of Common Sense that lays out Paine s general conceptionRead MoreCommon Sense By Thomas Paine1244 Words   |  5 PagesIndependance, Why They Should Thomas Paine, an English political philosopher and writer made his way to the colonies when his good friend, Benjamin Franklin convinced him to do so. He worked as an editor for the Pennsylvania Magazine. Although, published anonymously in 1776, Paine was the man behind Common Sense, a political pamphlet that was distributed between all the colonies and challenged the British government by suggesting American Independency. Paine wrote the Common Sense because in his mind heRead MoreThomas Paine And Common Sense1579 Words   |  7 PagesThomas Paine and Common Sense In colonial America, Britain’s colonies were subjected to many Parliamentary acts that were considered to be, by many of the colonists, oppressive. The Declaratory Act, the Coercive Acts, and numerous other tax-based acts were just a few of the many examples of the controlling behavior displayed by the British Parliament toward their North American colonies. This seemingly oppressive behavior by the British Parliament had not gone unnoticed by those outside ofRead MoreCommon Sense By Thomas Paine1438 Words   |  6 PagesKayla Boucher Doctor Hockin AMH 2010 22 January 2015 Common Sense The book Common Sense by Thomas Paine was an American pamphlet written during the American Revolution, which was around the time when America was trying to gain independence from Britain. Paine discusses government, religion, and colonial issues. In the first chapter Paine differentiates between the society and the government. He described the society as being positive and constructive and he described the government beingRead MoreCommon Sense By Thomas Paine770 Words   |  4 PagesThomas Paine first published Common Sense anonymously in 1776 and immediately became popular. I choose to read Common Sense by Thomas Paine, in order to know America and hopefully to understand the philosophy behind the founding of the country and how its government system was set up to function. In my opinion, one of the main reasons Thomas Paine’s pamphlet became favoured was because Paine used a lot of common sense opinions that most people could understand. In his pamphlet Common Sense, ThomasRead MoreCommon Sense By Thomas Paine934 Words   |  4 PagesCommon sense is a pamphlet created by Thomas Paine for the American colonies to get their independence from the British government and for the people to be able to choose the rulers or officials to govern over them. In Thomas Paine pamphlet he had four sections which where origin and design of government in which he states that elections where the right thing for any government because it represents the people, of monarchy and succession that lineage of kings should not be the head of government

Chapter 46 Ecology Of Populations - 943 Words

Katie Smaldone Ms. Foco AP Biology: Textbook Questions July 24, 2016 Chapter 46 Ecology of Populations 1.Ernst Haeckel contributed much to the scientific world with the creation of the word â€Å"ecology† opening the door to a whole new branch of science. He kicked off the study of ecology when he explained how ecology and evolution revolve around one another. 2.Define the following: a.Ecology-the study of interactions among all organisms and with their physical environment b.Habitat-the place where the organism lives c.Population-all the organisms belonging to the same species within an area at the same time d.Community-all the populations of multiple species interacting at a locale e.Biosphere-the zones of the Earth’s soil, water, and air where organisms are found 3.The difference between population density and population distribution is vast. While population density is the number of individuals is the number of individuals per unit area, population distribution is described to be the pattern of dispersal of individuals across an area of interest. 4. a.Abiotic factors are all the nonliving aspects of an environment. b.Biotic factors are all the living factors of an environment. c.Abiotic and biotic factors both can easily affect individuals changing how well they can thrive, survive in an area, and determine where they can live. 5.The three patterns of distribution are clumped, random, and uniform. A clumped pattern of distribution is whenShow MoreRelatedSystems, Society and Sustainability Essay3714 Words   |  15 Pagesthese challenges more clearly, and applies them to the case of urban water systems. 1. Learning Outcomes Upon completion of this course you should be able to: 1. Understand the concept of sustainable development as a response to global crises of ecology and human development 2. Describe the role of engineering systems in achieving sustainable development 3. Outline key features of socio-technical systems and their relevance to the challenge of sustainable development 4. Apply theories of socio-technicalRead MoreOverconsumption or Overpopulation: Which Is the Bigger of Two Vices to the Progress of Sustainability Today?2873 Words   |  12 PagesGlobal and Regional Sustainability Over-population or Overconsumption: Which is the bigger of two vices to the progress of sustainability today? In the age, where the collective value of goods and commodities, the strength of economic markets and the accumulated wealth of individuals dictate the ease of life and the standards of living within society; it is imperative that we as a species reiterate to ourselves that the natural resources that enable us to fulfil all our basic needs, fashionRead MoreOrganizational Decline2602 Words   |  11 PagesCompanies Enter the Decline Stage, Following Organizational Inertia and Changes in the Environment. By Miford Lau May 11, 2010 Table of contents Abstract 3 Chapter 1 - Overview of Organizational Decline 4 Chapter 2 - Organization Inertia 5 Chapter 3 - Changes in the Environment 9 Chapter 4 - Conclusions and Suggestions 11 Reference 12 Abstract It’s not difficult to establish a new business organization when there isRead MoreSustainable Supply Chain13609 Words   |  55 Pagesviability – to the logistics literature, and position sustainability within the broader rubric of SSCM. They then present a framework of SSCM and develop research propositions based on resource dependence theory, transaction cost economics, population ecology, and the resource-based view of the ï ¬ rm. The authors conclude by discussing managerial implications and future research directions, including the further development and testing of the framework’s propositions. Originality/value – This paperRead MoreImpact of Industrialization, Urbanization and Globalization Among Thetribals in India8716 Words   |  35 PagesFOR CHURCH GROWTH IN SUCH SITUATION By T. Sonchung Koren Department of Missiology COTR Thelogical Seminary, Visakhapatnam 8thh September 2008 TABLE OF CONTENTS INTRODUCATION CHAPTER ONE THE IMPACT OF INDUSTRIALIZATION ON TRIBALS 1.1. Definition of the term Industrialization 1.2. The negative impact of Industrialization 1.2.1. Massive displacement of the tribal people 1.2.1.1.Read MoreDried Malunggay (Moringa Oleifera) Leaves in Ethanol Production6983 Words   |  28 Pages In Partial Fulfillment of the Requirements for Research I Proponents: Catangay, Jhantal A. Gicana, Emchie Elaine R. Marasigan, Jan Ian B. Natividad, Abigail Jacinthe B. Viaje, Kyrinne Kate M. Zara, Hazel Jane Muriel C. March 2012 CHAPTER 1 THE PROBLEM AND ITS BACKGROUND We all know that ethanol or ethyl alcohol has a very good contribution to our life. Ethyl alcohol is an important industrial chemical. It is used as a solvent, in the synthesis of other organic chemicals, and asRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 Pages...............6 Chapter One..........................................................................................................6 Chapters Two and Three.......................................................................................6 Chapters Four, Five, and Six................................................................................7 Chapter Seven.......................................................................................................7 Chapter Eight............Read MoreVolvo Marketing Strategy36220 Words   |  145 Pagesmanufacturer for our French sample which does not spot enough advertisement about the new models of the brand and which is more demanding on desig n. This is why, among other recommendations, we suggest Volvo to advertise more on certain values like ecology which is not well recognized and to focus more on some channels of communication, depending on the location. Key words: Marketing strategy, Volvo, Adaptation, Brand image, Consumer perception, France, Sweden. Table of contents 1. IntroductionRead MoreBarriers to Entry and Learning Objective3461 Words   |  14 PagesChapter 04 The External Environment    Multiple Choice Questions    1.  (p.  81)  The external environment can be divided into various subcategories:   A.  Remote, political, social B.  Remote, social, operational C.  Remote, industry, operating D.  Technological and social    Difficulty: Easy Learning Objective: 1    2.  (p.  81)  A firms external environment includes a remote sector, industry sector and an operating sector. The remote sector includes which of the following categoriesRead MoreStrategic Management Business Policy5593 Words   |  23 Pagesy Strategic Management Business Policy, 12e (Wheelen/Hunger) Chapter 1 Basic Concepts in Strategic Management 1) Strategic management is one decision that determines the short-term performance of a corporation. Answer: FALSE Diff: 1 Page Ref: 5 Topic: The Study of Strategic Management 2) In the externally oriented planning phase, plans are developed by heavily involving the input of managers from lower levels. Answer: FALSE Diff: 2 Page Ref: 5 Topic: The Study of Strategic Management 3)

Business Plan and Marketing of Central Queensland University

Question: Discuss about the Marketing of Central Queensland University. Answer: Background of the University Originally, the University was established in 1967 in Rockhampton. Initially, the university was known as Capricornia (Institute of Technology). It was one of the few Australian Institutes to start the provision of distance learning by 1974 (CQUniversity, 2012). Further campuses were developed between 1978 and 1989 in Gladstone, Bundaberg, Mackay, and Emerald. Later in 1992, the institute attained the status of a University and it became to be known as Queensland University. Currently, the CQU has grown to open branches throughout Australia, its campuses in Townsville, Brisbane, Sydney, Adelaide, Melbourne, Cairns, and Noosa (CQUniversity, 2012). Apart from the campuses, the University has also study centers in Yeppoon and Biloela, Partner study hubs in New South Wales, Cooma, Queensland, and Karratha, also the University has opened Distance Education centers in Townsville and Perth. The University has been in existence for more than 20 years, and now after merging with CQ TAFE in 2014, CQU has been able to provide a range of diverse educational courses and training programs to an average of 30000 students studying for various educational programs, ranging from certificates to doctorate degrees (Queensland Government, 2017). The areas of study include Accounting and Law, Apprenticeships, Performing and Visual Arts, Digital Media, Creative, Health, Education and Humanities, Information Technology and Psychology, Engineering and Built Environment, Business, Work and Study Preparation, Trades and Training, Science and Environment,and Social Work and Community Services (CQUniversity, 2017). The amalgamation of CQU and TAFE saw the development of the first Queensland dual sector university. The university provides an approach that is more comprehensive towards training, education, engagement and research in the whole region of Queensland and beyond. Market Summary Generally, there are 43 universities in Australia, among these universities there is a specialty private university and two international university ( Australian Universities Quality Agency, 2011). In terms of employment, the universities provide jobs for more than 125000 staff. In 2014 the Australian economy gained from more than $ 140 billion from the universities ( Australian Universities Quality Agency, 2011). The universities have provided education for more than 1.4 million local and international students. The Australian market serves both the local and international students, with the average enrollment of international students standing at 375,000. The third largest service export in Australia is the international student education which accounts to close to $ 22 billion annually. With the regulations changes and demand in qualifications requiring qualifications for specific opportunities for employment, the 37% of age group of between 25-35 years old holds a bachelor or higher degree. According to a recent demand assessment report, the number of student enrollment to Australian universities grew to 1.41 million in 2015 (Australian University Network, 2017). Going with the average growth rate, it is expected that the annual growth rate is at 8%. This indicates that in coming years, the annual revenue generated by the universities in Australia will continue to increase. Market Segmentation and Analysis of the Target market The CQU has spread across Australia, including the Queensland region and other major cities such as Brisbane, Perth, Melbourne, Adelaide, Sydney, etc. The students are made up of students from all over the world, with the majority of the students being the local students who are in need of quality education at a reduced cost. Students can enroll in four major courses, namely: Research higher degree, Vocational Education and Training, Undergraduate and non-award, and Postgraduate coursework. Through its numerous campuses, the university has access to the vast Australian market and opportunities to attract international students. According to the universitys website, in 2016 more than 5000 students were international students out of the total number of 22000 enrolled that year. Demographic Segmentation The university provides different modes of learning for its students ranging from distance learning to campus study. The university also provides arrange of different types of courses and more than 41 exchange programs. The information below shows the university market segmentation: Variable Specification Lifestyle: Wealthy class, Higher class, and Middle class. Age: 17-35 Gender: Female and Male Education Level: Above or high school Student Citizenship: Australian and International Personality: Self-confident, independent, and future concerned PEST Analysis PEST analysis allows the staff, management, president, and the chancellor to make a decision that is more informed concerning planning, finance, and management that are influenced by changes that are originates from the political, economic, social, and technological. Political The government policies, that appeals drastic changes to procedures and policies that influence the activities of the university. The government taking over to run the university Immigration laws changes impacting the international students intake. Regulations affecting the finance management. Economic Funding shareholders decisions that may have negative or positive effect. Fee structure restrictions Changes in the resources costs, such as real estate, technological infrastructure, and human resource. Risk of moving crucial staff which was involved highly in the universitys growth Social Drastic population changes. Demographic dynamics, resulting in diversity increase. . Dynamics of employment opportunities which encourages students to enroll into the university . The Social Media effects. Dynamics of qualification expectations. Staff that is not qualified. Information globalization. Technological Standards update requiring infrastructure changes. Settling for the appropriate technology that is relevant in the current and future world. Maintenance of IT systems including the upgrade of the systems. Competitor Analysis Just like any other business industry, all the Competitor Analysis As with any industry, all the universities compete with each other to get as many students as possible and to provide the best quality services to those students (Queensland Government, 2017). CQU competes with major universities because of its presence across different cities in Australia. Keeping CQU at the center, an analysis of the industry suggests that university of south Queensland pose a direct competition to the. These two institutions have their headquarters located in Queensland and their competition aspects include the students in distance, postgraduate, and undergraduate learning programs (CQUniversity, 2012). Both institutions are competing to get the share of the international students. There is a very tough competitive environment between the universities. However, with the new initiatives that are being initiated by CQU such as the new expansion, are enabling the university to have a competitive edge. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis The CQUs SWOT analysis has been performed below: Strengths: The CQ Universitys vast geographical presence is the universitys primary strength. Also, the university is among the learning institutions that are most engaging and inclusive universities. According to the World University Ranking (Studycairn, 2017), the CQU is a tops the list of under 100 Young Universities. Weaknesses: The completion rate of the university is among the worst at 42%. Because of this, some people perceive it as not being a good university. Opportunities: The university need to enhance the image of its brand so as to improve the national and international perceptions (Yoram Wind, 2000). Additionally, the university should take advantage of its presence and increase the enrollment numbers. The university has massive resources, and at such it should increase the competition rate by capitalizing on those resources Threats: Some of the threats affecting the performance of the CQU is the mismanagement of resources at campus level. The pooling of resources by other competing universities. The government funding restrictions that could otherwise help students from low income family. Value and Brand Positioning Analysis The university is run on Leadership, Openness, Engagement, and Inclusive values (CQUniversity, 2012). The value analysis demonstrates that the school is looking to positon itself as the university of the people. The differentiation of values is based more on emotional modifiers and not in terms of financial or educational aspects. The satisfaction rate of the university is 81% based on the recent report published by Sydney Morning Herald (Knott, 2017). The report indicates that most of the students are satisfied by the quality of education provided by the CQU. The brand name also has been positioned among the top 100 Young Universities based on the world ranking. Marketingand Promotional Objectives The market and promotional objectives of the university is to createmarketing strategies that will ensure the delivery of the revenue and reputation aims and objectives of the university with the public and private sector. Mechanism Create a marketing plan that is integrated across the university to generate income growth on the following business segments: Establishment of focused strategic long-term RD with other business stakeholders. Conduct research and consultancy. Provision of educational programs. Develop relationship with the target students employers by communicating to them the quality of students from CQU. Improve international collaboration and engagement among the leveraging CQU staff and academic staff. Market Mix Strategies The main objectives of marketing are to satisfy and meet the wants and needs of the target customers better than the competitors. Marketing is a skill that every organization must be able to implement in order to realize success (Hanover Research, 2014). Market mix refers to the set of controllable and tactical marketing tools which include promotion, place, product, and price that the business combines to attain the desired response from the target market. When determining, brands offering the market mix is very crucial, and mostly it is referred to as four Ps. Product Product is that attracts the use, acquisition, consumption, attention and which can satisfy a need or a want. A product can be intangible like a service or tangible like a good. Therefore, for an educational brand is an intangible service (Clayton University, 2014). The marketing of this kind of a product is inclined towards school facilities such as workshops, training labs, and libraries. The universities can differentiate their products based on the quality. Price Pricing plays a very important role in the market mix, since it captivates consumers and provides revenues to learning institutes (College, 2015). Price refers to the amount of money that a consumer exchanges to acquire a particular service or product. Promotion The universities need to link their target market to the public. They must inform the students and parents concerning their aims and activities so as to inspire them to develop an interest in their institution. Educational institutions must develop strategic promotions that encourages their target audience to buy their services. Place (Distribution) Place as a component of market mix comprises all organizational activities that avails the product to the targeted consumers. It can be explained as an act of availing product or services to the customer for easy accessibility (Hanover Research, 2014). In most instances, the providers of services adopt the approaches of direct marketing in the distribution of their services to the target audience. In marketing of higher education, place simply refers to the accessibility and availability of the institution to its stakeholders. Media and Budget Allocation The Board of Governors of CQU needs to approve a $347.3-million balanced operating budget for 2016/17 that is centered on priorities by enhancing and maintaining the quality of education and building capacity to retain the best staff and students (CQUniversity, 2012). In the coming years, the planning and budgeting will be informed by the Universitys Enhanced Planning Tool. These tools ensure that there is transparency across administrative and academic units, which can inform the development of budgeting and planning frameworks. Conclusion The research shows that Central Queensland University in Australia, hast the largest footprints in terms of geographic presence. The institution is also getting more numbers of the distance learning and international students. With the future perspective, the university should pay attention to the rates of graduation and improving the market and public perception. The Central Queensland University has numerous opportunities ahead because of the ever-increasing educational demands. References Australian Universities Quality Agency. (2011). Australian University Quality Agency. Melbourne: Australian Universities Quality Agency . Australian University Network. (2017). CQUniversity (CQU) Profile. Retrieved from australianuniversities.com.au: https://www.australianuniversities.com.au/profiles/cquniversity-cqu.html Clayton University. (2014). Clayton State University Integrated Marketing Plan 2014-2017. Clayton University. College, K. S. (2015). University College Strategic Marketing Plan 2015-2017. Kennesaw State University College. CQUniversity. (2012). CQUniversity Annual Report. Brisbane: CQUniversity. 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