Organizational Behavior Issues and Its Diagnosis Using Concepts

Question: Discuss about theOrganizational Behavior Issues and Its Diagnosis Using Concepts. Answer: Introduction These days it is deemed impossible to consider a successful company that does not pay considers tension to the organization behavior. It is clarified that the important objective of the company to attain success (Robbins and Judge 2012). Organizational behavior is considered as the study of which the individuals communicate within the groups. Organizational behavior is considered as the study of the individual and group performance as well as activity within the organization. These days it is considered increasingly difficult (Czaplewski et al. 2016). External and internal perspectives are two major theories regarding the way organizational behavior can be viewed by the organization. At the time of summer internship in an organization, I came across several factors those indicated organizational behavior problems. I came across several organizational behavior issues that affected the workplace environment within the organization. The issue was related with the company itself as I cam e to know that increased turnover I the organization indicates that the employees are not sufficiently satisfied in their work environment. I came to observe that the predictors of increased turnover are associated with weak interpersonal interaction where the team members were not willing to cooperate and ignore one another. Such issue needs several solutions and I felt necessary to enhance the situation as soon as possible. I also came to realize that it is not that simple to attain the goal of attaining organizational behavior goals in the absence of well-trained and qualified workforce those have an important role within the competitive market. As I was in the role of an organizational consultant of a health care organization during my summer internship program for this reason, the manager in such scenario recommended having course of actions for resolving the real organizational concerns. For this reason, I attempted to offer a detailed description of the organizational behavior concerns along with discussing the factor those caused such issues in the company. Discussion Underlying Factors Those Caused the Problem For evaluating the organization behavior problem that was faced by the health care organization in which I was in the role of the organizational consultant at the time of my summer internship, I gathered that the poor interpersonal communication in the group was present that resulted in increased employee turnover. I came to realize that in order to solve such organizational behavior issues the description of the major factors causing the issues must be described. I gained knowledge that certain difficulties with the interpersonal communication can affect the low job satisfaction of the employees along with their low morale. I felt that to deal with such issue it is vital to treat all the team members with great respect. I have revealed several factors those have greatly contributed to the poor interpersonal communication and affected low job satisfaction and employee morale. Such factors included increased level of moral and ethical education, employee dishonesty, distrust along wit h misunderstanding, racial abuse, distinct age group, diversified culture, unequal gender relations, unfair wage level and several personal affairs including jealousy and antipathy (DuBrin 2013). During the summer internship within the organization, I came to realize that the above-mentioned factors have resulted in the poor interpersonal communication within the workplace and among the employees. Moreover, I have also observed that this has also resulted in certain conflict situations and even dismissal of the employees. In the health care organization, I gathered that the major factor that resulted in the poor interpersonal communication within the workplace is associated with distinct age groups. The heath care organization is renowned as the oldest health care provider in which there is group of old specialists having work experience of more than thirty years. I have observed that the existing employees not only humiliate the existing young employees but also do not allow them to accomplish all their responsibilities in an efficient manner. I have gathered that the team members in the company constantly point on the mistakes rather than motivating fellow team members to c omplete tasks. I have observed that the young specialists are not satisfied with their job and did not get any promotion I their job for years. Such weak interpersonal communication resulted in increase staff turnover within the company that needs efficient solutions (Miner 2015). Such source of information regarding the organizational behavior has helped me in evaluating the issue of poor interpersonal communication within the health care company. I have also demonstrated the social communication theory as the foundation of the interpersonal relationships evaluation. As an organizational consultant, I considered it necessary to consider the major factors of poor interpersonal communications that can result in critical situations within the company. Based on the situation I can state that such serious situation can decrease the productivity of the company. In the health care organization, I discovered that the interpersonal communication issues in the workplace could attain a great amount of negative responses of the consumers those remain dissatisfied with the health care services provided by the company and by the health care specialist. Problem Causing Factors Related with Concepts of Organizational Behavior The source of the information gathered from the organization has supported my evaluation on the factors causing organizational behavior issues in the health care company. I consider the poor interpersonal communication factors results such as moods and emotions at work, stressful conditions, punishments and rewards, motivation of employees and satisfaction of job. I consider that the observation of the organizational behavior issues can help in developing solutions and I came to realize that the emotion and moods those are experienced by the employees within the organization could affect the job satisfaction. From the organization behavior analysis, I have gathered that the positive interpersonal communication can affect the job satisfaction. I came to know that there are several organizational behavior theories and concepts and one among them is equity theory. Such organizational behavior theory can be deemed as application in our situation in the health care company. I have also observed that this theory attempts to explain the relational satisfaction that considers fair and unfair resource distribution within the organization. I have observed that during my summer internship program that the major idea of relating this organizational behavior theory was that the staff of the organization would believe that the individual is treated in a fair manner. In such scenario, he perceives that the rate of his contribution to the organization is equal to the positive results aged by him by the company (Nahavandi et al. 2013). The outcomes those I revealed to be gathered from the application of this organizational behavior theory in the given situation included offering the employees with recognition, better salary and reputation to increase their job satisfaction. Another organizational behavior theory that I can relate with the situation of the organizational behavior issues faced by the company is the goal setting theory of motivation. From applying such theory in the given organizational situation, I have gathered that the goal setting by the organization and its members is closely related with the performance of the employees within the workplace. I have gained knowledge that as per this theory, the employees must understand the ways to accomplish the goals of their assigned tasks and the ways to gain suitable feedback. I understood that it could help the companies in increasing employee motivation and their productivity at work. Considering the organizational behavior issues faced by the company, I h ave realized that for offering efficient solutions to the issue of poor interpersonal communication that can result in increase employee turnover within the company several effective actions must be taken by the company. I have recommended the organization to conduct regular evaluation of organizational culture. Considering this solution it is deemed essential to strengthen the relationship between the older and younger employees and for this reason organizing special training programs for the younger employees must be provided that will increase their motivation level (Pinder 2014). Conclusion However, this essay, I attempted to offer a detailed description of the organizational behavior concerns along with discussing the factor those caused such issues in the company. From the essay, I gathered that the organizational behavior issues must be resolved by the organization in an efficient manner in order to deal with several serious consequences that include increased employee turnover and loss of the desired productivity and poor reputation of the health care company within the competitive marketplace. From the essay, I also gathered that I came to realize that in order to solve such organizational behavior issues the description of the major factors causing the issues must be described. I gained knowledge that certain difficulties with the interpersonal communication can affect the low job satisfaction of the employees along with their low morale. I felt that to deal with such issue it is vital to treat all the team members with great respect. As an organizational consultant, I considered it necessary to consider the major factors of poor interpersonal communications that can result in critical situations within the company. Based on the situation I can state that such serious situation can decrease the productivity of the company. Reference List Czaplewski, A.J., Key, T.M. and Van Scotter II, J.R., 2016. The Role of Positive Organizational Behavior in Building a WorldClass Service Organization.Leading The Positive Organization: Actions, Tools, and Processes, p.58. DuBrin, A.J., 2013.Fundamentals of organizational behavior: An applied perspective. Elsevier. Miner, J.B., 2015.Organizational behavior 1: Essential theories of motivation and leadership. Routledge. Nahavandi, A., Denhardt, R.B., Denhardt, J.V. and Aristigueta, M.P., 2013.Organizational behavior. SAGE Publications. Pinder, C.C., 2014.Work motivation in organizational behavior. Psychology Press. Robbins, S.P. and Judge, T., 2012.Essentials of organizational behavior. Boston: Pearson.

Influence of marginal and absorption costing mething and their similarities Essay Example

Influence of marginal and absorption costing mething and their similarities Essay Influence OF MARGINAL A ; ABSORPTION COSTING Fringy cost is fundamentally a portion of variable cost, which includes the direct labor, Direct Material and Direct Expenses. Fringy cost should be defined as the accounting system where variable system should be charged to the cost of units and the fixed cost for the period of clip which is to the full aggregative part. Its particular value is in determination devising. Fringy cost = Variable cost + Variable Overhead The fringy cost is straight with the volume of production and fringy cost per unit is the same, which consist premier cost that is cost of direct labor, stuff and other variable operating expense. It will be incorporate the fixed cost. The fringy cost is the cost which has been incurred to bring forth an excess unit of production is called fringy cost. We will write a custom essay sample on Influence of marginal and absorption costing mething and their similarities specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Influence of marginal and absorption costing mething and their similarities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Influence of marginal and absorption costing mething and their similarities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Example If an organisation has produce 1000 unit at cost of ? 20,000 Where as if the addition in 1 unit i.e. 1001 unit and cost would be ? 20200 Then MARGINAL COST would be ? 200. ADVANTAGES OF MARGINAL COST Fringy cost is fundamentally have an advantages of the cost control by and large facilitated to avoiding the fixed operating expense cost and concentrated on to the keeping the consistent of fringy cost utile to assorted degrees of direction. It is fundamentally help to understand to the variable cost and fixed costs. It besides shows the relationship between the cost, monetary value and their volumes. The fringy cost would be aid to the short term net income planning by the interruption even charts and net income graph, and aid to the direction determination. With the fringy cost company can acquire maximal return to the concern. The effects of the production and gross revenues policies are more clearly seen and understand with the fringy cost. Disadvantage There are certain disadvantages would be associated with the marginal costs which are as under. It is really hard to segregate to understand the all the cost which are fundamentally misdirecting the consequence. It should be ignored the fixed cost, which show different image at the clip. The job is that the over or under the overhead cost is apportioned on estimated footing and non on the existent. The clip factor is besides play an critical function where public presentation between two period will bring forth deceptive consequences. ABSORPTION Costing Absorption cost means the cost which includes all the fabrication costs which are absorbed by the unit of green goods. On the other manus, the cost of a finished unit in stock list will include direct stuff, labor and all the variable cost and fixed fabrication operating expense. Absorption costing is contrasted with variable costing or direct costing with the other fabrication operating expense. ADVANTAGES OF ABSORPTION COSTING In soaking up costing will traveling to include all the cost which are related to the concern activities like fixed cost, variable cost and production cost. This cost is besides used for the readying of the fiscal histories when the production of the company should be remains changeless but sale would be fluctuate. DISADVANTAGES OF ABSORPTION COSTING The disadvantages of the soaking up bing would be emphasised on the entire cost i.e. variable and fixed cost. It is non utile the direction for the devising determination about the planning and controlling. An illustration show that difference between fringy cost and soaking up cost. XYZ Ltd. is being started their operation in 2008. There is certain information available for May 2008 to July 2008 about the company s production. To cipher fringy and soaking up cost. Particulars ? Selling monetary values per Unit of measurements 100 Direct Labour Per Units 20 Direct Material per Unit 10 Fixed Factory Overhead Per Months 30000 Variable Factory Overhead per Unit of measurements 5 Fixed Selling Operating expenses 1000 Variable selling Overhead per Unit of measurements 4 Budgeted activities which was expected that 2000 units to be each month green goods and sold for each month were as follows MAY June July Unit of measurement SOLD 1000 800 1300 Unit of measurement PRODUCE 1000 1300 1000 MARGINAL COST Particular MAY June July Gross saless 100000 80000 1100000 Lupus erythematosuss: Variable Cost of Goods sold ( ? 35 ) 35000 28000 385500 PRODUCT CONTRIBUTION MARGIN 65000 52000 71500 Lupus erythematosuss: Variable Selling Operating expense 4000 3200 4400 Entire CONTRIBUTION MARGIN 61000 48800 67100 Lupus erythematosuss: Fixed mill Overhead 30000 30000 30000 Fixed Selling Operating expenses 1000 1000 1000 Net Net income 30000 32800 30100 Absorption Cost Particular MAY June July Gross saless 100000 80000 1100000 LESS: Cost of Goods sold ( ?65 ) 65000 52000 71500 A A 28000 38500 Attention deficit disorder: Absorption of mill operating expense 9000 -3000 GROSS Net income 35000 37000 35500 Lupus erythematosuss: Fixed Selling Operating expense 1000 1000 1000 Variable Selling Operating expense 4000 3200 4400 Net Net income 30000 32800 30100 MARGINAL COST Vs ABSORPTION COST After utilizing the two techniques we had seen that the net net income would non be same at every clip because of following ground. Over and Under Absorption overhead cost In soaking up costing, fixed operating expense can neer absorbed precisely because of trouble in calculating cost and volume of end product. If these balance of under or over captive because of costing net income and loss history, the existent sum incurred is non shown in it, whereas fringy costing is really fixed overhead incurred in entirely charged against part which will be some difference in net net incomes. Difference in Stock Valuation In fringy costing work in advancement and finished stock are valued at fringy cost but in soaking up cost it is calculated as production cost, and that is the ground net income will be different Many of clip soaking up cost and fringy cost consequence would be find as Absorption costing net income = Marginal costing net income Absorption costing net income gt ; Marginal costing net income Absorption costing net income lt ; Marginal costing net income

Letter to Freud an Example of the Topic History Essays by

Letter to Freud by Expert Sweet-Cathy | 08 Dec 2016 Letter to Freud, Dated November 1912, Right After the Lunch Meeting Attended by Freud, Jung and other Psychologists Need essay sample on "Letter to Freud" topic? We will write a custom essay sample specifically for you Proceed Dear Mr. Sigmund Freud, It concerned me a lot to know that you fainted during the lunch meeting with other psychologists. If any consolation, I am happy that Mr. Jung was there to assist despite the growing faction between the two of you. I am fully aware that Mr. Jung has recently developed his own concepts in psychology, different from your own. I am not writing to you to elaborate on them, rather to tell you that despite the growing criticisms around, I stand firm in support of your theories of the mind, and defense mechanisms. People Usually Tell EssayLab specialists: I'm not in the mood to write my paper. Because I don't have the time Essay writers suggest: Don't Waste Your Time I will try to relate my knowledge of your theories with the life of the famous humorist and novelist of our time, Mr. Samuel Langhorne Clemens, also known as Mark Twain. Mr. Clemens was a good friend of mine, thus his death greatly affected me. During his lifetime he confided with me some thoughts, which I would share with you right now, in the hope of gaining from you a better analysis of his personal conflicts. First of all, let me focus on your theory of the unconscious. On the one hand, you said in one lecture that this presents all thoughts, experiences and emotions that we are unaware of. They are either difficult or too painful to bear, that is why people have a tendency to deny or repress them. On the other hand, the conscious mind presents ones thoughts that the person is fully aware of. Relating this with Clemenss life, I remember him telling me about his popularity as a democrat as evident in his writings against racism and his position as the Vice-President of the American Anti-Imperialist League, which he held for nine years. He did his part as a good citizen, and displayed a conscious mind that strongly opposed racial discrimination and bureaucracy. However, in his mind resided a racist upbringing, as his father had a slave, while one of his uncles had several slaves. In addition, in 1860, Clemens voted for a presidential candidate who was pro-slavery, and served in the Confeder ate Army. These only show that while Clemens befriended other cultures, he could be doing this out of a guilty past, which haunted him. To hide this guilt, Clemens established the friendship no one would forget, between a black boy and a white one, in his novel, The Adventures of Huckleberry Finn. While his conscious mind directed him to write humor in his novels, his unconscious mind still called out to state the inner recesses of his being. For instance, in the novel, The Prince and the Pauper, we see the great humor in the confusion the two boys bring others. However, the humor is replaced with melancholy as the prince was abused physically by the villain. The contradictory attitude in Clemens also makes up the opposition between his conscious and unconscious mind. This could be explained by the hardships he suffered during his childhood, from his stern father, and the deaths of his siblings. Although Clemens tried to repress these realities, always showing the brighter side of him, he could not conceal the unconscious mind that had to deal with the losses he hadboth from his original family and his three children who died before they reached twenties. Such great bereavements could have led Clemens towards repression. As you explained, repression is ones involuntary removal of a threatening or painful past from ones consciousness. By trying to forget his past, however, those painful experiences were made evident in Clemens writings. Even so, the experiences he had helped in making him a well-loved and famous writer. Aside from repression of his childhood memories, I also figure out from Clemenss own confession that he turned to denial. Again, taking from you, Clemens tried to distort reality by denying the sufferings he dealt with in the past. Facing realities like death of a loved one could lead a person to a mournful period, which could come to an end. In Clemens, we unbelievably see an inpidual dealing with too many losses but still maintaining poise and humor. Furthermore, Clemens also seemingly submitted to regression. The use of young characters in his novels tells us this truth. Due to the way he viewed his father (which will be explained later), Clemens regressed by looking at the brighter side of life in the eyes of young boys like Huckleberry Finn. Although Clemens was close to his mother, I do not see this as a way to explain Oedipal complex. With all due respect, Mr. Freud, allow me to elucidate my point in relation to my friends personality. Sifted of confidence, I believe that your concept of Oedipal complex is too assuming and needs further proofs. For instance, I believe that more than competing with his father for his mothers love, Clemens simply hated his father for what the old man did. Clemens told me that his father worked as a shopkeeper and land speculator. During his childhood, he stumbled upon a bloody corpse of a murdered man whose body was dragged into his father's office. This experience disturbed Clemens as a young boy, and affected the way he looked at his father. He could have resented him for it, and resorted to leaning more towards the affection of his mother who was more considerate. As such, his fathers own wrongdoings, and not the Oedipal complex, which you proposed to be innate, caused Clemens to develop resentment towards his father. In summary, I would like to congratulate you for the great contribution you have made in the field of psychology, my own field of work. Your theories certainly help us define personality traits and disorders. Similarly, they assist us in making sense of our clients past to explain present tendencies. In particular, your theories of the conscious and the unconscious, and defense mechanisms are very well acclaimed. I am concluding this letter with the hope that you could send me a reply regarding how you see my friends life, with particular attention to proofs regarding Oedipal complex. Once again, thank you, Mr, Freud! Yours truly, John Reynolds Psychologist References Hergenhahn, B. R., & Olson., M. H. (2007). An introduction to theories of personality. 7 th Ed. NJ: Upper Saddle River. Pearson/Prentice Hall. Merriman, C. D. (2006). Mark Twain. Retrieved January 16, 2008, from http://www.online-literature.com/twain/ Reynolds, David. (1997). Never the Twain shall meet. Retrieved January 16, 2008, from http://www.nytimes.com/books/97/04/27/reviews/970427.27reynolt.html?_r=2&oref=slogin

The eNotes Blog Literary America Ten Places to Visit for National AuthorsDay

Literary America Ten Places to Visit for National AuthorsDay Mark your calendars and make some plans!   November 1st is National Authors Day.   In 1929, the General Federation of Womens Clubs created the day to honor Americas writers; in 1949, the day was officially recognized by the U.S. Department of Congress. The resolution states, in part, that [b]y celebrating authors day as a nation, we would not only show patriotism, loyalty and appreciation of the men and women who have made American literature possible but would also encourage and inspire others to give of themselves in making a better America. Most of these historic places are privately staffed or state-run, meaning that even if the government shutdown continues, you should be able to visit these homes, museums, and locations: 1.  Edgar Allan Poe Museum, Richmond, VA Called Americas Shakespeare, Edgar Allan Poe created or mastered the short story, detective fiction, science fiction, lyric poetry and the horror story. His dark genius has invited children and adults to read and love literature for over 150 years. 2.   Mark Twain Study, Elmira, New York   Built by Twains father-in-law, Twain called this retreat The Cozy Nest.   It is located on the campus of Elmira College.   Twains grave is also located in the town of Elmira. 3.   National Steinbeck Center, Salinas, CA   This interactive, 37,000-square-foot center features seven galleries honoring the Nobel Prize-winning author.   The exhibits include a lettuce boxcar from East of Eden  and a re-creation of Steinbecks childhood bedroom. 4.   Walden Pond State Reservation, Concord, Mass Henry David Thoreau lived at Walden Pond from July 1845 to September 1847. His experience at Walden provided the material for the book  Walden, which is credited with helping to inspire awareness and respect for the natural environment. Because of Thoreaus legacy, Walden Pond has been designated a National Historic Landmark and is considered the birthplace of the conservation movement. Park Interpreters provide tours and ongoing educational programs. The Reservation includes the 102-foot deep glacial kettle-hole pond. Mostly undeveloped woods totaling 2680 acres, called Walden Woods, surround the reservation. 5.   William Faulkners Rowan Oak, Oxford, MS Home to William Faulkner and his family for over 40 years, Rowan Oak was originally built in 1844, and stands on over 29 acres of land just south of the Square in Oxford, MS. 6.   Ingalls Homestead, DeSmet, SD Welcome to Ingalls Homestead! Pa Ingalls set claim to this quarter section in 1880. Laura Ingalls Wilder wrote many of her Little House stories about this land. Plan an old-fashioned family day! 7.   Jack London State Historic Park, Glen Ellen, CA   Founded in 1960 with 39 acres including the museum, Londons grave site and the ruins of Wolf House, the park now includes most of Londons holdings and is a National Historic Landmark. 8.   Hemingway Home, Key West, FL   Ernest Hemingway lived and wrote here for more than ten years. Calling Key West home, he found solace and great physical challenge in the turquoise waters that surround this tiny island.   Step back in time and visit the rooms and gardens that witnessed the most prolific period of this Nobel Prize winners writing career. 9.   Alex Haley Museum and House, Henning, TN   The Alex Haley House Museum and  Interpretive Center are educational facilities  dedicated to the collection, preservation, interpretation, and exhibition of artifacts. The  Museum’s comprehensive collections  represent the life and achievements of the  renowned author Alex Haley. The museum  promotes the understanding and appreciation  of history by presenting a range of exhibitions,  programs, and events for the community and  the world. 10.   The Erskine Caldwell Birthplace and Museum, Moreland, GA Take a few minutes to stop by the humble, one-story home, dubbed The Little Manse,   where Erskine Caldwell (author of  Tobacco Road  and  Gods Little Acre) was born.   Personal items such as Caldwells typewriter, childhood books, and his watch, among other personal items, are on display.

Psychoanalytic Treatment Case Study Example | Topics and Well Written Essays - 2250 words

Psychoanalytic Treatment - Case Study Example At the time of the beginning of the writing, he was in his late 60's. Despite this, and the rather difficult demands which travelling to see the doctor placed on Piggle and her parents, the patient herself often demanded to see the doctor, and from an early fate, she talked to him (and he to her) as though Winnicott was a familiar part of the family; Winnicott himself described the parent's visits, and Gabrielle's later insistence on seeing him, as "Psychoanalysis on Demand" (Winnicott, 1991 page XV). This treatment system is relies upon the patient's own demands for help, as and when it is required by them. Winnicott also noted the problems with this system, particularly where the patient cannot be accommodated: The difficulties of being available to the patient, while not simply a puppet to be called on a whim, may present and interesting dilemma, as the system does depend on the whims of the patient, but Winnicott felt that this was a better solution to the needs of the patient than a weekly session "of doubtful value, falling between the two stools and preventing really deep work from being done" (Winnicott, 1991, page 3). The progress of Winnicott's treatment of Gabrielle, with an apparently happy outcome is a very interesting tale from a psychoanalytical perspective. Firstly, Winnicott did not see Gabrielle in a series of fixed sessions, but according to Gabrielle's own desires, and Winnicott describes their last session as "More like a visit from a friend to a friend" (Winnicott, 1991, page 195). Secondly, the treatment appeared to satisfy the parents, who received back the child they had seemingly lost; and Gabrielle herself seemed very satisfied with the treatment, and the troubles which she had had at the beginning were apparently ended through the analysis. This, of course, was not a course proscribed by the doctor; indeed, three years seems a very much longer period than that taken by Freud in the treatment of his patients; and no-one would suggest that the return-visit by Dora, for example, was the visiting of a friend to a friend. The gradual development of the girl, from someone who clearly exhibited a number of anxiety responses, including bad dreams and depression, to a schoolgirl who was seen at the age of 5 as very happy, at age 8 as 'very competent at her work" (Winnicott, page 200), and with what were seen as proper feminine ambitions: to be a teacher, to grow plants; however, and her parents consider that Her inner independence of judgement, and also perhaps a way Of being in touch with people on many wave-lengths, make Me wonder whether thesatisfying experience of being Understood on a deep level may not be continuing. (Winnicott, page 200). However, her conceptions about what were actually happening in the analysis may not have been that of an adult patient; Gabrielle clearly did not feel "Under Analysis", instead, she described her visits to the doctor as occurring when he was writing his autobiography, and that "He used to write and I used to play" (Winnicott, page 201). It may be an interesting question to consider whether the child benefited so much from psychoanalysis as the chance to play and talk away from her

A banana Essay Example | Topics and Well Written Essays - 500 words

A banana - Essay Example Bananas come from the â€Å"genus Musa of the family Musaceae† (â€Å"banana†), and the seedless, edible ones come from the â€Å"species M. acuminata Colla or the hybrid M. X paradisiaca L.† (Morton 30). The different species of banana provide a clue to the fruit’s geographical origins, which is usually found in countries with tropical climates like Brazil, India, and Indonesia. Having various hybrids, meanwhile, further expands the fruit’s varieties and ensures continuous cultivation and propagation. Bananas are classified into major groups, such as Sucrier and Gros Michel, the Cavendish subgroup, and other cultivars (Morton 35). Mostly found in Colombia, the Philippines, and Burma, bananas from the Sucrier group are small in size, mostly sweet, and covered in thin skin (Morton 35). Due to their size and taste, bananas from this group are readily consumable and incorporated in dessert recipes. The Gros Michel group produces bananas that are larger from the ones in Sucrier group, yellow in color, and usually found in South America, Central Africa, and the Caribbean (Morton 36). The Cavendish subgroup, meanwhile, includes the Giant Cavendish, Dwarf Cavendish, and Bungulan (Morton 37). Medium-sized, thin-skinned, and delicate, the Dwarf Cavendish is usually found in China, East Africa, and South Africa. The Giant Cavendish is larger than Dwarf Cavendish, and closely resembles the Gros Michel (Morton 37). Riping unevenly during winter and prone to storage spoilage, Bungulan is mostl y used for cooking in Jamaica (Morton 38). Banana uses for food are as diverse as its varieties and hybrids. Eaten raw, a banana is peeled, sliced, or mixed with other fruits. Bursts of sweetness and undertones of tanginess are released from biting the soft, starchy flesh of a banana. Broiled or baked ripe bananas can be served with peanuts and brown sugar (Morton 41). When added in dessert recipes, a banana’s flavor and mushy

The Brand Strength of easyJet Plc Essay Example | Topics and Well Written Essays - 2500 words

The Brand Strength of easyJet Plc - Essay Example Removing extras from the service model such as establishment of first-class seating and meals allows a firm to cut costs all throughout the entire value chain (Thompson 2008). easyJet recognises that the majority of its customers are going to be price sensitive, thus in order to maintain market interest easyJet cannot deviate from its value model. The original marketing concept for easyJet in the last decade has been to â€Å"make flying as affordable as a pair of jeans† and where the company attempts to persuade consumers to cut out the travel agent role in booking and vacation planning (easyJet 2012). The TV series, Airline, created by LWT was a UK television series surrounding the dramas of actors employed with easyJet that ultimately made easyJet a household name in the UK (easyJet 2012). In order to establish brand recognition in key markets during initial marketing strategies, product placement and logo presentation in highly-valuable television markets built the ability of the company to have its logos and colours recognised instantaneously. easyJet has yet to deviate from this strategy of using logo and design characteristics associated with the organisation (e.g. orange and black) to differentiate the organisation from competition. The aggressive product placement strategies have built the brand equity currently experienced by easyJet. According to the company, â€Å"orange is one of our greatest distinguishing features. It is an essential part of our brand heritage and brand identity† (easyGroup 2011, p.5). When attempting to create brand recall using logo presentation, it is necessary to use consistent colour representations in order to appeal to consumers’ psychological characteristics... In the essay the business strategy of easyJet is about the original marketing concept for easyJet in the last decade has been to â€Å"make flying as affordable as a pair of jeans† and where the company attempts to persuade consumers to cut out the travel agent role in booking and vacation planning. Then goes the exploration of the brand strength of easyJet. easyJet has maintained its positive market position by using strategies that are not only aligned with budget-conscious consumers, but also those that promote convenience as part of market positioning strategy. easyJet is also able to rely on sponsorships and alliances throughout the entire business model in order to gain even more brand credibility and establish a set of values that are expressed positively to consumer markets. easyJet partnered with VisitBritain, a government sponsored marketing effort designed to lure more domestic and international tourism for the UK. easyJet also conducts considerable market research analyses both on internal processes and on what is driving consumer-centric trends in the external environment. Strengths for easyJet are the advantages that are provided the business as it relates to the tangible industry market. After the analysis of findings, we know the ability to achieve significant, record revenue gains in a market environment that has moved into maturity is a notable accomplishment for easyJet. At last, easyJet is a benchmark for using efficient brand enhancing activities in which promotional focus gives the brand more visibility.